Vice President of Advisor Growth & Sales

Position Summary 

The Vice President of Advisor Growth & Sales is responsible for leading, developing, and scaling FFG’s revenue-generating organization. This executive will oversee Regional Directors of Advisory Services, support the Director of Tax Services, and partner closely with executive leadership to drive advisor productivity, revenue growth, leadership development, succession planning, hiring success, and operational excellence across all offices. 

This role requires a proven sales leader who can build systems, develop leaders, drive accountability, and create a culture of high performance. The VP of Advisor Growth & Sales will play a critical role in ensuring FFG can successfully scale as new offices, Advisors, and service offerings are added. 

Success in this role means creating a consistent, repeatable framework that enables Advisors and sales leaders throughout the company to achieve exceptional results while delivering an industry-leading client experience. 

Key Responsibilities 

Sales Leadership & Revenue Growth 

• Own overall sales performance, revenue growth, and Advisor productivity across the organization. 

• Develop and execute scalable sales strategies that support FFG’s short-term and long-term growth objectives. 

• Establish performance expectations and accountability standards for all sales leadership roles. 

• Monitor revenue trends, sales metrics, and forecasting to identify opportunities and risks. 

• Partner with executive leadership to develop annual growth plans and market expansion strategies. 

• Create a culture focused on performance, accountability, coaching, and continuous improvement. 

Leadership Development & Coaching 

• Lead, mentor, and develop Regional Directors of Advisory Services. 

• Conduct regular coaching sessions focused on leadership effectiveness, advisor development, and performance management. 

• Build leadership development programs that prepare future managers and sales leaders within the organization. 

• Ensure coaching methodologies and advisor development programs are consistent across all offices and regions. 

• Establish clear expectations and development plans for sales leaders at all levels. 

• Develop and execute succession planning strategies for Advisor leadership and revenue-generating departments. 

• Identify high-potential Advisors and emerging leaders for future leadership opportunities. 

• Create leadership development pathways that support internal promotion and organizational growth. 

• Build and maintain a strong leadership pipeline capable of supporting future office expansion and market growth. 

• Partner with executive leadership on workforce planning and organizational design initiatives. 

Advisor Recruiting, Onboarding & Talent Development 

• Partner with Talent Acquisition to support Advisor recruiting strategies and workforce planning. 

• Participate in interviewing and selection processes for key Advisor and leadership hires. 

• Develop scalable onboarding processes for Financial Advisors and sales leadership positions. 

• Ensure new Advisors receive consistent training, support, and development across all offices. 

• Improve Advisor ramp-up time, productivity, and long-term career success. 

• Partner with Regional Directors of Advisory Services to ensure consistent hiring, onboarding, and development practices company-wide. 

Training & Sales Enablement Strategy 

• Provide strategic oversight of all Advisor training, coaching, and development initiatives. 

• Ensure Regional Directors of Advisory Services are delivering effective onboarding, coaching, and performance management programs. 

• Evaluate training effectiveness through KPI analysis and performance outcomes. 

• Identify organization-wide skill gaps and implement targeted development programs. 

• Partner with Marketing, Operations, Tax, and Leadership teams to align training with company initiatives and service offerings. 

• Champion a culture of continuous learning, leadership development, and professional growth. 

Business Expansion & Scalability 

• Support office expansion efforts by developing leadership structures, processes, and programs that scale effectively. 

• Create repeatable sales systems that maintain consistency across multiple locations and regions. 

• Evaluate organizational structure and make recommendations as the company grows. 

• Ensure revenue-generating teams are appropriately staffed and supported to meet growth objectives. 

• Assist with integration and launch planning for new office openings and future markets. 

• Develop organizational frameworks that support rapid growth while maintaining FFG’s culture, client experience, and performance standards. 

Tax & Revenue Services Leadership 

• Provide leadership, mentorship, and strategic direction to the Director of Tax Services. 

• Ensure alignment between Tax Services, Financial Advisors, and other revenue-generating departments. 

• Promote collaboration and client-centric service delivery across all business units. 

• Identify opportunities to increase client engagement and support company-wide growth initiatives. 

• Drive a unified approach to revenue generation across advisory, tax, and future service offerings. 

Performance Management & Reporting 

• Develop and oversee key performance indicators for Advisors, sales leaders, and revenue-generating departments. 

• Establish reporting frameworks that provide visibility into productivity, revenue, pipeline activity, onboarding progress, and forecasting. 

• Present performance updates, growth initiatives, and strategic recommendations to executive leadership. 

• Utilize data and analytics to drive decision-making and continuous improvement. 

• Maintain accountability across all regions through consistent scorecards, reviews, and performance discussions. 

What We’re Looking For 

Required Qualifications 

• 10+ years of progressive sales leadership experience. 

• 5+ years leading leaders, managers, or regional sales teams. 

• Demonstrated success scaling multi-location sales organizations. 

• Proven ability to develop high-performing leaders and sales teams. 

• Strong understanding of KPI management, forecasting, performance coaching, and accountability systems. 

• Experience creating repeatable sales processes and operating frameworks. 

• Excellent communication, leadership, and organizational skills. 

• Strong analytical and strategic thinking abilities. 

Preferred Qualifications 

• Experience within wealth management, financial services, insurance, banking, tax, or other professional service organizations. 

• Experience leading geographically distributed teams. 

• Experience supporting rapid organizational growth and expansion. 

• Experience building training, onboarding, or sales enablement programs. 

• Familiarity with advisor development, client acquisition strategies, and revenue-generating service teams. 

• Experience developing leadership succession plans and talent pipelines within a growing organization. 

Leadership Competencies 

The ideal candidate will demonstrate: 

• Executive presence and leadership maturity 

• High emotional intelligence 

• Strategic thinking and business acumen 

• Strong coaching and talent development skills 

• Accountability and ownership mindset 

• Change management capabilities 

• Ability to build scalable systems and processes 

• Passion for mentoring future leaders 

• Results-oriented decision-making 

• Commitment to FFG’s culture and client experience 

Success in the First 12 Months 

The successful Vice President of Advisor Growth & Sales will: 

• Successfully lead and develop Regional Directors of Advisory Services. 

• Improve Advisor productivity and consistency across all offices. 

• Create standardized onboarding and development processes company-wide. 

• Establish performance dashboards and accountability systems. 

• Reduce Advisor ramp-to-production timelines and improve speed-to-performance for new hires. 

• Build a leadership pipeline that prepares Advisors and managers for future leadership opportunities. 

• Establish formal succession planning processes across revenue-generating departments. 

• Build leadership bench strength to support future expansion. 

• Successfully support the opening and integration of new offices. 

• Create a scalable leadership structure capable of supporting significant organizational growth across multiple states. 

• Help position FFG for sustained growth as the organization expands beyond its current footprint. 

Why Foguth Financial Group

Founded in 2009 by Michael Foguth, Foguth Financial Group was built on a mission to remove barriers, maximize retirement income, and reduce financial stress for those nearing or in retirement. What began with in-home client appointments has grown into a firm with 18 office locations across the United States, headquartered in Brighton, Michigan.

Our commitment to excellence has earned recognition including the Best Investment Firm of Livingston County and the INC 5000 Fastest Growing Private Companies, reinforcing our reputation as a trusted leader in retirement planning.

Today, our team is dedicated to education and empowering clients to make informed financial decisions with confidence – delivering peace and purpose for our clients’ money.

The right candidate will not only meet the qualifications but live these values daily:

FOGUTH FINANCIAL GROUP’S CORE VALUES

1. Open, honest, positive, ethical
2. Proud and loyal
3. Client first

4. Work works, get it done.
5. Encourage the heart and show appreciation