Foguth Financial Group is seeking a creative, strategic, and results-driven Social Media Manager to take ownership of our social media presence and build a strategy for meaningful, measurable growth.
This role goes beyond simply creating and scheduling posts. The Social Media Manager will develop and execute a comprehensive social media strategy across multiple platforms, create engaging and on-brand content, grow our online audience, strengthen brand awareness, and identify opportunities to turn social media engagement into meaningful business results.
The ideal candidate is both a strategist and a creator. Someone who understands what makes content perform, stays ahead of evolving social media trends and algorithms, and knows how to build and grow an audience. They should be equally comfortable developing the strategy and getting hands-on with execution, from brainstorming content ideas and writing captions to creating short-form video, capturing event content, analyzing performance, and refining the approach.
This is an opportunity for someone who wants to build and own a brand’s social media presence, rather than simply maintain an existing content calendar.
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Key Responsibilities
Social Media Strategy & Growth
- Develop and execute a comprehensive social media strategy aligned with FFG’s brand, target audiences, business objectives, and marketing initiatives, managing and growing our presence across relevant platforms, including LinkedIn, Instagram, Facebook, YouTube and TikTok.
- Identify and implement opportunities to increase audience growth, engagement, brand awareness, lead generation, and overall business impact, including strategies for organic growth and collaboration on paid social initiatives when appropriate.
- Monitor social media trends, platform updates, algorithms, emerging channels, and industry best practices to ensure FFG’s strategy remains current and effective.
- Continuously test and evaluate content formats, creative approaches, strategies, and platform performance, using results to recommend opportunities to improve, expand, or adjust FFG’s social media presence.
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Content Creation & Brand Storytelling
- Create, edit, and publish engaging, original content across FFG’s social media channels, including written posts, captions, graphics, photography, video, and short-form content for platforms such as Instagram Reels, TikTok, and YouTube Shorts.
- Develop compelling social media copy and creative concepts, including captions, headlines, scripts, and other content that reflects FFG’s brand voice and resonates with target audiences.
- Develop and maintain a strategic social media content calendar and collaborate with advisors and internal teams to identify stories, ideas, and opportunities that showcase FFG’s advisors, leadership, employees, culture, community involvement, events, partnerships, and areas of expertise.
- Maintain consistency in FFG’s brand voice, messaging, and visual identity across all social media platforms while using tools such as Canva, Adobe Creative Suite, or comparable content creation platforms to produce high-quality social media assets.
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Community Engagement
- Monitor and actively engage with FFG’s social media community by responding to comments, messages, mentions, questions, and relevant conversations in a timely, professional, and brand-appropriate manner while fostering a positive and engaged online community.
- Monitor audience sentiment and identify opportunities to strengthen engagement and brand perception, escalating client-specific, sensitive, or compliance-related questions and concerns to the appropriate internal team.
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Analytics & Performance
- Establish and monitor key performance indicators (KPIs) across FFG’s social media channels, including audience growth, reach, engagement, website traffic, and lead generation.
- Analyze content and campaign performance to identify trends, opportunities, and areas for improvement, using data to continually refine social media strategy.
- Prepare and communicate performance reports and recommendations to leadership, with a focus on measurable growth and meaningful business results.
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Events & Real-Time Content
- Attend FFG events, seminars, community activities, and other initiatives to capture high-quality photos, videos, and real-time social media content, identifying opportunities to create engaging stories and showcase the FFG brand.
- Provide live or timely social media coverage of select events, with occasional evening or weekend availability required to support content creation.
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Collaboration & Brand Development
- Collaborate with marketing, recruiting, advisors, leadership, and internal teams to develop authentic content that highlights FFG’s people, expertise, culture, and initiatives while supporting business and recruiting goals.
- Work closely with appropriate internal teams to ensure social media content complies with applicable regulatory requirements and FFG’s internal policies.
- Strengthen and maintain FFG’s brand presence by ensuring social media content consistently reflects the organization’s voice, values, standards, and professional image.
- Stay current with social media trends, digital marketing technology, content creation tools, and audience behavior to identify new opportunities and continuously improve FFG’s digital presence.
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Qualifications
- 2+ years of professional experience in social media management, digital marketing, content creation, or a related field, with demonstrated success growing social media accounts and online communities.
- Strong knowledge of multiple social media platforms, including their unique audiences, formats, trends, algorithms, and best practices, with the ability to develop and execute an effective social media strategy.
- Strong content creation and communication skills, including writing, editing, storytelling, photography, graphic design, and short-form video; proficiency with tools such as Canva, Adobe Creative Suite, social media management platforms, or comparable tools.
- Data-driven and results-oriented, with an understanding of social media analytics and KPIs and the ability to use performance insights to inform strategy and drive continued growth.
- Highly organized and self-directed, with strong project management skills, attention to detail, and the ability to manage multiple priorities, meet deadlines, and take initiative with minimal supervision.
- Creative, adaptable, and collaborative, with a willingness to experiment with emerging trends and platforms, work with others to create content, and confidently represent the brand on camera when appropriate.
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Preferred Qualifications
- Experience with paid social media advertising, campaign management, lead generation, audience growth, and/or strategies that drive measurable business results
- Experience in financial services, wealth management, professional services, or another regulated industry, with an understanding of social media compliance considerations.
- Experience with photography, videography, video editing, and/or managing executive or personal brands on social media; bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field is a plus.
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Why Foguth Financial Group
Founded in 2009 by Michael Foguth, Foguth Financial Group was built on a mission to remove barriers, maximize retirement income, and reduce financial stress for those nearing or in retirement. What began with in-home client appointments has grown into a firm with 15 office locations across the United States, headquartered in Brighton, Michigan.
Our commitment to excellence has earned recognition including the Best Investment Firm of Livingston County and the INC 5000 Fastest Growing Private Companies, reinforcing our reputation as a trusted leader in retirement planning.
Today, our team is dedicated to education and empowering clients to make informed financial decisions with confidence – delivering peace and purpose for our clients’ money. As part of our continued growth, we are expanding our (team name) and seeking professionals who want to grow with us.
The right candidate will not only meet the qualifications but live these values daily:
FOGUTH FINANCIAL GROUP’S CORE VALUES
- Open, honest, positive, ethical
- Proud and loyal
- Client first
- Work works, get it done.
- Encourage the heart and show appreciation