About Our Eastern Michigan Athletics Partnership

Foguth Financial Group , announces a new partnership with Eastern Michigan University (EMU) Athletics. Built on a shared commitment to education, the multi-year partnership, facilitated by Learfield and its local team, Eastern Michigan Sports Properties, will equip EMU student-athletes, alumni, staff, and fans with financial education resources to help them plan for the future with confidence.

The collaboration extends Foguth Financial Group’s mission of financial education across Eastern Michigan Athletics. From student-athletes navigating Name, Image, and Likeness (NIL) opportunities, to coaches and staff planning for the years ahead, to alumni and fans preparing for retirement, the partnership is designed to meet people wherever they are on their financial journey.

“This isn’t just a partnership, it’s a promise,” said Michael Foguth, President and Founder of Foguth Financial Group. “At Foguth Financial Group, education has always been at the heart of what we do, and through this partnership with Eastern Michigan University Athletics we have the opportunity to bring that mission to an even bigger stage. From student-athletes and coaches to staff, alumni, families, and fans, we’re here to educate, connect, and support the people who make EMU special and to help an entire community plan for the future with confidence.”

Foguth added that the partnership reflects the firm’s belief that financial education is most powerful when it shows up beyond the headlines and the highlights. “This goes beyond one field, one court, or one season. We’re proud to be all in on EMU, and we’re just getting started.”

Foguth Financial Group expressed its gratitude to Learfield for helping bring the
partnership to life.

To learn more about our partnership with EMU, or to speak with one of our Advisors, schedule a meeting.